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Through the use of their basketball rights with new syndication football rights, Raycom/JP Athletics could maximize marketing and distribution for the two concurrently.
Re-focusing in the company into party marketing and athletics was accelerated in 1993 when the Fox community outbid CBS to amass rights on the NFL.(160) That one negotiation elevated the costs for all sports activities rights and opened a renegotiation of station and network contracts that resulted in many television station affiliation switches.
(175) Standard promoting dollars could now not aid the higher rights fees that colleges and conferences have been charging for televising their video games. It absolutely was evident that subscriber cable fees would now be the primary income resource in funding the escalating tv service fees.
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In combination with well-recognised announcers, many of Raycom’s top administration had been regarded as national leaders in higher education sports activities. College or university Sports journal in 1994-ninety five identified Rick Ray as being the 8th and Chuck Steedman, director of programming, as being the twenty seventh most influential people today in university sporting activities.
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